ABSTRACT:Indoor wayﬁnding is an important and complex daily activity. In this study, we aimed to explore the indoor wayﬁnding performance of pedestrians of diﬀerent genders under time pressure.We conducted a way ﬁnding experiment in a real-world subway station in Beijing using eye-tracking and verbal protocol methods and analyzed wayﬁnding eﬃciency, strategies and eye movement data from 38 participants. The results indicated that both male and female participants experienced more diﬃculty reading maps under time pressure. We also found that males consistently had higher eﬃciency when they searched for information and could extract information from signage more eﬃciently than females when they were not under time pressure. Males were more adventurous and preferred to take risks under time pressure, while females consistently maintained a conservative strategy. These ﬁndings contribute to the understanding of gender diﬀerences in indoor wayﬁnding and cognition.
TO cite this paper:
Yixuan Zhou, Xueyan Cheng, Lei Zhu, Tong Qin, Weihua Dong & Jiping Liu (2020) How does gender affect indoor wayfinding under time pressure?, Cartography and Geographic Information Science, 47:4, 367-380, DOI: 10.1080/15230406.2020.1760940